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BMW Films - The Hire - Season 1 & Season 2------------------------------------------ These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time. The Hire has been showered with praise. The New York Times said, “The BMW films tingle with zest,” while Time Magazine added, “It surely deserves the attention of discerning movie watchers.” In 2002, the Cannes International Advertising Festival awarded The Hire with the Cyber Lion Grand Prix prize. Additional accolades include the "Best Excuse for Broadband" award at WIRED Magazine's third annual Rave Awards in 2001 and the 2002 Los Angeles International Short Film Festival’s “Best Action Short” award, which was given to director John Woo for Hostage, the sixth film in The Hire. In 2003, The Hire series was inducted into the permanent collection of the Museum of Modern Art (MOMA).
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